Our Team

e-tailer inc. is made up of a skilled team that is ready to help you succeed.

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Steve Sauter
Founder and President

Steve is the founder and President of e-tailer inc.  Steve is from Appleton Wisconsin and attended St. Norbert College in De Pere.  After a stint in the tech industry, he decided that quality of life was more important and moved to Door County, Wisconsin, where e-tailer inc. is located.  What started as an idea has now turned into a turn key solution in the e-commerce industry.

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Jessica Sauter
Vice President

Jessica has been with e-tailer inc. since the beginning and is the better half of our owner.  Childhood summers in Door County led to a life-long love and after attending the University of Colorado she decided to make it home.  Jessica is involved with product selection and has worked passionately to help grow our healthy product option categories.  She continues to search for the next product that you want, before you know you want it.

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Brad Massey
VP of Sales

Brad has worked with e-tailer inc. since 2008. After attending University of Missouri, Brad spent his early years working in internet media in Chicago. He is a veteran E-Commerce professional who loves working with companies that want to create an online marketplace for their frozen products. A strategic and creative thinker, he is constantly looking for opportunities for innovation in frozen shipping.

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Woody Heidler
VP of Bus. Development

Woody is a Vice President of e-tailer, who handles new client setup and on-boarding, web development, and manages our Amazon and Walmart teams.  Woody Graduated from Iowa State University in 2014 and has been with e-tailer since 2015.  Woody grew up summering in Door County and moved there full time to continue to enjoy sailing and the outdoors.  

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Jay Lott
Vice President

Jay is a Vice President of e-tailer, responsible for legal affairs, strategic transactions, human resources, and accounting matters. Jay has been with e-tailer since 2014. He was previously a shareholder of the law firm of Reinhart Boerner Van Deuren in Milwaukee, WI where his practice focused on corporate law and business transactions. He is a graduate of Dartmouth College and Northwestern University School of Law.

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Cog MacNeil
VP of Operations

Cog is a Vice President of e-tailer and directs our operations teams in all of our distribution facilities. He continues to work on improving our operational efficiencies within our warehouses. Cog attended Marquette University and has summered in Door County since he was a kid. Cog enjoys the outdoors, especially fly fishing.

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Bob Gabrielli
VP of Facilities

Bob is our VP of West Coast Operations and runs our Reno Fulfillment Center.  Bob is also in charge of facility modifications.  Bob attended Humboldt State University and spent over 20 years in the entertainment delivery industry.